Partners in progress

About Prabhat

We are a company that is dedicated to adding goodness in everyday lives of our consumers. It is our belief that we are not associates to businesses we link ourselves with, but committed partners in progress. Read More

We began our journey in 1998 with the vision to be a highly respectable company that stands firm on its pillars of trust, integrity, quality and innovation.

Since then, we have flourished as a successful brand for milk and dairy products. What helped us achieve this success are our innovative thinking, and a workplace behaviour that fosters a constant need to achieve quality and efficiency. This is how we as a company have formed a truthful bond with both our end consumers and several established businesses.

We constantly strive to make sure that our standards are never compromised, which is why everything we do and produce here at Prabhat Dairy is of the highest quality. It is this ethic that contributes to our ideals of trust and integrity towards whomever we partner with.

In order to uphold our standards, we remain updated with our market knowledge and latest innovations, which help us deliver on the evolving consumer expectations.

The result of these efforts is the continued delight of our end-customers. Read Less

Sarangdhar R Nirmal
Sarangdhar R Nirmal

Chairman & Managing Director

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Vivek Nirmal
Vivek S Nirmal

Joint Managing Director

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Responsible and Passionate: Mr. Sarangdhar Nirmal

Sarangdhar R. Nirmal, the Chairman and Managing Director of Prabhat Dairy Limited holds a Master’s degree in Business Administration from the University of Pune. He used to work for Philips India, Pravara Sugar Factory, as a managment trainee and then established a proprietorship firm, Nirmal Paper Industries, which was a paper board manufacturing unit based on waste paper.

His real life story goes back to 1998 when he was guided by the then Agriculture Minister, Mr. Radhakrishna Vikhe Patil, to visit an International Dairy exhibition ' Agro-advantage-1998' in Mumbai, Goregaon.

'Agro Advantage Mumbai' was an international exhibition that brought in a life changing experience in Mr. Sarangdhar Nirmal’s life. The light of transformation clicked here in the very exhibition when this young, dynamic individual was getting to become an Industrialist. Pladot, an Israel based company had put up a stall showcasing the milk business in Maharashtra along with the statistics that forecasted the milk business in Ahmednagar in particular would have a great future! He met Mr. Yevuda and Mr. Ujiwillis in the stall who gave him a lot of information about the future potential of milk business in Ahmednagar. Without wasting a single moment, this young Nirmal left from Mumbai to Shrirampur and conducted a lot of surveys for next six months. Along with other members of his family he went to Amul Dairy, Karnataka Milk Federation, Surat and many co-operatives to study their business pattern, milk processing units, pouch milk dealership, milk collection timings, where to sell, how to sell, what should be done with the unsold milk, how to manage the financials, etc.

The next step was to knock at the banks for loans. Bank of Maharashtra, Shrirampur branch came in as a rescue and the project was thus financed. Initially the term loan for the project was of Rs. 1 Crore with a cash credit limit of Rs. 10 Lacs. Initial milk shade area was only from three talukas, Shrirampur, Rahata and Rahuri while initial milk handling capacity of the plant was 25,000 Litres per day which now has crossed 10 lac litres per day! This is how an industrialist in Shrirampur was born.

Mr. Sarangdhar Nirmal is also lovingly called as ‘Bade Anna’ (that means elder brother) by people in and around Ahmednagar. He is a connoisseur of Music. He personally gets events organised for his employees, participates and enjoys all sorts of corporate and family events. He loves kids, students and keeps guiding and motivating them to always achieve the best in their lives. He is a follower of OSHO Rajnish. He was graced with 'The Lokmat Corporate Excellence Award' 2016 for his contribution towards the society and bringing all the farmers under one umbrella towards a common goal of serving the society with quality milk.

A firm believer in team work, always sets examples by himself, uses latest technological applications and inculcates team work amongst his subordinates and maintains synergy within the organisation. As the Chairman and Managing Director of the Company, he is involved in the business, management and operations of the Company. Being a farmer he is continuously involved in working closely with one lac milk producers to uplift their livelihood & their dairy farming business.

His success mantra: One year equals to 365 opportunities and possibilities and big journeys though begins with small steps, ends happily!

Mr. Vivek Nirmal : An Insightful Businessman

With a wide experience in the dairy industry since his early days, Mr. Vivek Nirmal today is an Industry veteran and the youngest CEO & MD of Prabhat Dairy Limited, also serves on its Board of Directors. Before being designated as CEO in 2006, the young Nirmal was Prabhat’s Director - Sales and was responsible for all of the company’s Sales Operations across India, including end-to-end management of Prabhat’s Supply Chain, Sales Activities, Service and Marketing Support in all markets. He also headed Prabhat’s (NPD) New Product Development division and played a key role in the continued development of Prabhat, positioning it as “Partners in Progress” for all major MNC’s and SMU’s through strategic approach and supplier relationships, ensuring flexibility in response to an increasingly demanding marketplace. With the support from family members (Sarang Nirmal - Chairman, Kishor Nirmal - Director & Arvind Nirmal-Director), pre-eminent team of top notch industry seasoned professionals, unmatched qualities of innovation, leadership and dedicated approach have changed the landscape of entire dairy industry regionally. Mr. Vivek Nirmal is now focusing in the areas of Finance, Procurement, Projects and back ward integration for the welfare and development of farmer community.

Mr. Vivek Nirmal, the mouthpiece of the Industry is also the member of CII - National Council on Dairy. He has led many CSR activities. ‘Sustainability’ as a topic is very close to his heart and that is what moves him! One has to go through the journey of the Nirmal family since 1998 to understand how they have taken cautious steps to bring the company to this level. Under Mr. Vivek Nirmal’s guidance, today Prabhat Dairy Limited is the most trusted and respectable brand and has made its presence felt all over India and is now spreading its wings in the international markets as well.

  • The young, dynamic leader has a lot to his credentials.
  • Commenced Condensed Milk sales to Cadbury - 2008
  • Got the HACCP and ISO Certification - 2010
  • Expanded the B2B business with reputed Industry players - 2011
  • Launched ‘Prabhat Dairy Quality Mission’ for Direct Farmer Connect - 2011
  • Best Strategic Supplier Award by Kraft and Abbott - 2012
  • Private Equity infused by leading Private Equity Funds - 2013
  • New capacities added for Curd, Ice-cream, Powders and Cheese – 2013
  • New plant commissioned at Navi Mumbai to cater to Mumbai region – 2013
  • Initiated Marketing and branding activities to increase the consumer business - 2014
  • The third largest cheese manufacturing facility in India is in Prabhat’s Shrirampur Plant with a manufacturing capacity of 30 tonnes cheese daily - 2015

What more, the vision of the company is to be associated with farmers and bring up this community by and large. Quality is the heart of the Dairy industry and quality is Prabhat’s culture. From soil to spoon, quality is managed at every step in Prabhat. The Dairy industry has a lot of hope from the young Nirmal. He is the Industry Spokesperson today. The impact of demonetisation was nil on Prabhat and the farmers associated with them (money is deposited in the farmer’s bank account immediately for so many years). And this was possible only because of a visionary like Mr. Vivek Nirmal.

His Mantra: Settle only for the best. Success will come to you automatically!